HealthStream Marketing Requests

• Announcement Banner - Use this guide for announcement banners.
• Blog Creation - Use this form to request a blog be written and added to the website

• Campaign - Use this form to request multi-deliverable campaigns. HealthStream Marketing Brief Template
• Creative (2 week turnaround) - Use this form to request design-related items such as customer stories, product profiles, printed collateral, etc. (NOT items related to campaigns, email, SEM, social media, thought leadership, or webinars)
• Email - Use this form to request a promotional email or email campaign. Email Brief Template
  
  • Drip campaign - 2 week turnaround
  • Nurture campaign - 3 week turnaround
• Employee Hub Request Form - Use this form to request additions or edits to the Employee Hub
• Event Page - Use this form to request an event page on HealthStream.com.

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• General - Use this form if your request doesn't fit any of the other forms.
• SEM - Use this form to request a paid search campaign / Search Engine Marketing (SEM) Campaign. SEM Request Template
• SEO Research (1 week turnaround) - Use this form to request keyword/SEO (search engine optimization) research be conducted.
• Organic Social Media (1 week turnaround)- Use this form to request social media posts and campaigns.
• Paid Social Media (2 week turnaround) - Use this form to request social media posts and campaigns. All info needed is in the form

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• Report Creation (Step 1) - Use this form to request a report to be written (a report is a long-form document that presents data and insights based on original research done by HealthStream).

• Report Activation (Step 2) - Use this form to request a Report Campaign to be kicked off with the Creative and Demand team. Report Brief Template

• White paper Creation (Step 1) - Use this form to request a white paper be written (a white paper is a persuasive, authoritative, in-depth document that presents a problem and proposes a solution or takes a specific position on a particular issue).
• White paper Activation (Step 2) - Use this form to request a White Paper be designed and added to the website

• Webinar – Private/Customer ONLY - Use this form to request a webinar that is for an internal or customer-facing audience only. Webinar Brief Template
• Webinar – Promoted - Use this form to request a webinar to be built, promoted, and hosted. Webinar Brief Template
  
  • Webinar with 2 Week Promotion Period - 4 week turnaround
  • Webinar with 4 Week Promotion Period - 6 week turnaround‍
• Website (3 week turnaround) - Use this form to request additions or edits to the website.