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The Power of Video: How HealthStream Provides Transformative E-Learning

January 10, 2024
January 10, 2024

This blog is taken from a recent HealthStream webinar entitled “The Power of Video: How HealthStream Provides Transformative E-Learning.” The webinar was moderated by HealthStream’s Daniel Pawlus, Senior Manager of Digital Events and featured speakers:

  • Michael Andress, Senior Solution Executive, Learning and Performance, HealthStream
  • Mickey Sisselman, Senior Solution Executive, Learning and Performance, HealthStream

Over the past decade, video has emerged as an essential part of how healthcare leaders teach, train and communicate the vast amounts of complex and changing information in their fields. Increasingly, it is the preferred way of learning and it has been shown to optimize long-term retention. So, how should healthcare organizations integrate the power of video into their education programs?

 

Video Training Can Save Lives

Pawlus began by sharing a powerful customer success story from Hawai’i Pacific Health. The organization chose a particularly challenging time to implement HealthStream’s Media Center. They implemented the program during the pandemic and had the program up and running within three weeks. More impressively, the program yielded life saving results within just eight months. 

Bridget Lai, MEd, BSN, RN, MED, BSN, RN Associate Director, Clinical Education shared that during the pandemic, Hawai’i Pacific Health needed to implement extracorporeal membrane oxygenation (ECMO) training to supplement the limited availability of ECMO in their service areas. Hawaii had among the most stringent lockdown requirements in the country which made in-person training nearly impossible. 

Eliminating the need for most in-person training was a critical success factor. Also, classroom space is at a premium on the islands and scheduling nurses and physicians for training had always been difficult and had been made much worse by the pandemic. Ultimately, 13 lives were saved as Hawai’i Pacific Health was now able to offer ECMO to those patients where it would have previously been unavailable.

 

HealthStream Media Center – Video Hosting Made Simple

HealthStream’s Media Center makes video hosting simple. Andress explained that the Media Center can help users leverage on-demand learning with training videos that have already been recorded. While media may currently be growing stale while sitting on a SharePoint site, they are not adding value to the organization’s learning strategy. The Media Center is an opportunity to streamline the material and create more engaging learning opportunities. Creating more engaging content can help drive learners to that content and the Media Center makes it easy for users to create that engaging content.

Sisselman went on to share some of the statistics that highlight the importance of video in a healthcare organization’s learning strategy. He shared that 88% of healthcare organizations use video broadcasting, webcasting, or virtual classrooms to train their employees indicating a wide level of adoption for the practice. Perhaps more importantly, video learning is effective – 95% of a message is retained when watched in a video and 75% of employees are more likely to watch a video than read text. 

Sisselman also pointed out that HealthStream offers several different video authoring packages depending on a customers’ needs.

 

HealthStream’s Media Center – Engaging Staff with High Quality Videos Made Easy

Andress demonstrated some of the Media Center’s key features beginning with the media library feature. From the media library, users are able to upload and edit content, add quizzes to confirm comprehension, and fully embed those videos into the HealthStream Learning Center. Because videos are stored in the media library, learners will not need to launch outside applications such as Vimeo or YouTube, and leaders can be confident that employees are accessing safe, accurate and reliable information.

Media Center also provides data that provides insights into who is watching the videos, how much of the video are they watching, how the video is accessed (phone, tablet, desktop, etc.) and whether or not they are skipping portions of the video, and if and when they are dropping off. 

Small, easy-to-digest segments of training work best and users are able to easily edit videos to create more digestible bits of learning or to simply eliminate material that is no longer applicable.

Users are also able to add captions – a feature that is useful for users with hearing difficulties or for employees who may not have computers with speakers or cannot use them where they work. The caption feature is both easy to use and can be edited when necessary.

Organizations are also able to upload previous recordings including videos from Zoom, Microsoft Teams, or any other videos that have been saved in an MP4 or MOV format. In addition, audio files and photos can also be uploaded. Users may also include videos within a HealthStream test bank so that students can answer questions based on what they have learned in the video. 

Users will also be able to name and tag the video to make it searchable and they will also find it easy to add collaborators. Once a video has been uploaded, users will be able to assign that video and then track various metrics associated with that video.

 

Conclusion

Creating high-quality video learning that is creative and engaging, and provides safe, effective content can be a challenge. HealthStream’s Media Center makes it easy to provide trusted content to your staff. Moreover, Media Center provides video analytics that help users understand the levels of viewer engagement as well as quizzes that help demonstrate comprehension. If you would like to learn more about how to provide your staff with engaging content in the most preferred form of learning, contact HealthStream today.