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Learn MoreEver play an interactive game where continual improvements in skill and knowledge lead to rewards and advancement? Most of us have, and the multibillion-dollar gaming industry is testament to the enduring draw of innovative, challenging games that foster both individual achievement and teamwork. And it’s the position of Lea Sorrentino, Senior Digital Strategist at Bunchball, that the gaming world has much to offer the healthcare workplace when it comes to employee learning, engagement, and advancement.
Bunchball is a solution provider in the world of gamification, which takes many of the benefits of gaming and uses them to foster growth and development in the business world. It’s an adaptable model that can benefit multiple industries, including healthcare, Lea says.
“Gamification uses game mechanics, things like points or badges or concepts like progress or perks or status,” she explains. “Instead of thinking about them for a specific objective, gamification uses those game mechanics and dynamics to apply them to real-world applications and activities. Gamification provides clarity and direction to activities that we’re already performing. Think of a Fitbit; most people are already walking, they’re already sleeping, they’re already exercising. What gamification does for an activity tracker is it provides more clarity and direction to those things that we’re already doing.”
There are all different types of games, each with its own strategy for success. Underneath that overall goal lies those of skill improvement and advancement. That’s why Lea says gamification succeeds in industries and activities including:
“I think one of the biggest value with gamification is it makes it really easy to onboard people to a new experience,” she says. “Gamification provides a lot of consistent feedback on performance. For example, a shopping app is a place where people might not expect gamification. You’re going through it and it’s directing you to go to this place or to check in at this store and all the while it’s actually a gamified experience moving you from A to B. It’s showing somebody how to use the application properly, how to get the most value from it, see how to benefit from participation.”
Gamification enhances learning by creating goals
It also provides tangible benefits to the user, which motivates them to do more, or work harder, to master the current goal in order to advance, or to better the community the user is engaged in.
“All of these different concepts which drive us in everyday life, that’s where gamification taps into,” Lea explains. “Instead of performing a job of I have to do this. That’s what turns it to, ‘I want to do this because I understand how it applies to the things that I care about.’ That’s what I think is the real power of gamification.”
In the healthcare world, gamification has appeal for both onboarding and ongoing learning. The industry is still very reliant on printed materials for both on-the-job feedback as well as continuing education, and gamification could modernize those practices to the benefit of all involved, Lea says.
“A lot of professionals and the systems that they’re using still rely on a printed-manual process. That puts a lot of burden on how often teams, whether that is nurses or administrators or doctors, are receiving feedback on performance,” she says. “What I think gamification does for this particular industry is create a self-service and automated process. I believe that will help learning and development as well as retention within the healthcare industry.”
“When people are more informed about what’s happening in their environment, when they know how to progress or how to learn, they can effect change,” she continues. “They’re more committed to their career, and they’re more satisfied with their job performance and the quality of their life. With gamification, a healthcare professional doesn’t have to wait to know how they’re performing. They don’t have to wait to know what’s next. They’re able to really harness that data themselves and be able to see how they affect their own journey.”
This blog post is taken from a HealthStream Second Opinions Podcast that was recorded recently. To hear Lea’s full discussion, click here.
Lea Sorrentino is Senior Digital Strategist at HealthStream’s partner, Bunchball, Inc., a leading gamification solution provider, where she has worked with Fortune 500 clients across multiple industries to help them focus on supporting and maximizing consumer and employee engagement. Sorrentino has more than seven years of strategy experience servicing notable customers like Urban Outfitters, Cisco, Volkswagen, Marriott, Honeywell, FedEx, United and Cargill. She also is a multi-media artist whose work has been exhibited nationally and internationally.
HealthStream’s learning management system and comprehensive suite of competency management tools empower your healthcare workforce to deliver the best patient care.
View All Learning & PerformanceHealthStream offers performance learning management solutions to help develop your healthcare staff into leaders and reduce turnover.
View All ProductsHealthStream works with healthcare organizations to create engaging and high-quality training videos for your staff and management.
View All ProductsImprove care quality and save money by making informed decisions about your healthcare facility and staff with HealthStream's reporting analytics solution.
View All ProductsHealthStream's proven methods for the improvement and overall engagement of your healthcare staff foster a positive workplace and increase retention rates.
View All ProductsWhen you enact HealthStream's quality compliance solutions, you can do so with the confidence your healthcare organization will meet all standards of care.
View All Quality & ComplianceBe confident in your staff’s ability to reduce risk by providing compliance training that changes behavior.
View All ProductsDevelop next-level people for next-level care by prioritizing quality and safety improvements.
View All ProductsStandardize policy and procedure management with an automated, customized, and centralized system.
View All ProductsEstablish a culture of belonging with education supporting DEI, wellness, engagement, and leadership development.
View All ProductsHealthStream offers professional training and education on how to best optimize your reimbursement process within your healthcare organization.
View All ReimbursementStreamline the revenue cycle management process and protect your bottom line with expert-backed education.
View All ProductsExpand the decision-making skills and effectiveness of your healthcare workforce with HealthStream's clinical development programs and services.
View All Clinical DevelopmentLearn about our advanced resuscitation training solutions. Our solutions are designed to help improve patient outcomes.
View All ProductsUnlocking the full potential of clinicians goes beyond aspiration – it’s a commitment we embody. Our competency development solutions help personalize learning for every clinician so you can confidently bridge the gap between theory and practice for your nurse residents while meeting the unique development needs of your seasoned clinician.
View All ProductsEnhance maternal & child nursing care with solutions focused on improving the quality of care for mothers, infants, and children.
View All ProductsAddress staffing challenges, standardize orientation and onboarding, and deliver an effective training program for your team to easily achieve and maintain certification with our critical, emergency, and acute care solutions.
View All ProductsWe understand the critical importance of earning and maintaining your patients' trust in the delivery of exceptional sedation and surgical outcomes. As a premier provider of healthcare education, we are committed to empowering you in promoting safer, more successful outcomes for each and every patient, without exception.
View All ProductsOur solutions are meticulously designed to cater to the diverse needs of patients, healthcare professionals, and organizations. Within this innovative framework, we have curated specialized subsets of solutions aimed at addressing the ever-evolving challenges faced by individuals dealing with illnesses or chronic conditions.
View All ProductsMake sure your healthcare staff can schedule out appointments and work schedules with ease using HealthStream's line of software solutions.
View All SchedulingHealthcare workforce management is essential. We provide advanced scheduling solutions for organizations to solve issues such as nurse retention
View All ProductsComprehensive, industry-leading provider onboarding and credentialing software that validate health outcomes and support provider assessment.
View All CredentialingOur affordable CVO credentialing services establish patient safety by enabling primary source verification for your healthcare organization.
View All ProductsIntegrate with Epic to validate and add new providers directly to your provider master file.
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